The feature, which is still under development and testing, allocates a section within the application that displays upcoming events, which eliminates the need for users to use external calendar applications or set reminders manually. The application is scheduled to send notifications alerting the user of the approaching birthday of one of his acquaintances, allowing him to go directly to the conversation window and send congratulations.
This feature relies on date of birth data collected by WhatsApp as part of account setup procedures for regulatory requirements. Although the details regarding the ability to control or customize notifications are still incomplete, this step reflects WhatsApp’s strategy to shift to a space more closely linked to personal relationships, and to increase the pace of interaction within the platform amidst intense competition with other social media networks.
It should be noted that the feature has not yet reached all users of the trial version, and it is possible to modify its working mechanism or postpone its launch before the official launch.
