Based on a shared belief in the youth of Lebanon, “neo”, the digital bank of Bank Audi, and the Fernan Hosri Group proudly collaborated in the twelfth session of the “Unleash Your Creativity” competition, the annual competition between Lebanese universities in the field of advertising and marketing, under the sponsorship of the Ministry of Labor and the Ministry of Education and Higher Education.
This cooperation brought together two common convictions: that Lebanon’s youth deserve a real platform, and that when creativity is embraced and nurtured, there are no limits to what it can achieve.
In this course, more than 150 students from major Lebanese universities, American University of Beirut (AUB), American University of Science and Technology (AUST), University of Balamand (UOB), Lebanese American University (LAU), Lebanese University (LU), Notre Dame University (NDU), University of the Holy Spirit of Kaslik (USEK), Saint Joseph University (USJ), and the Graduate School of Business (ESA) challenged themselves by Thesis: Exploring the future of digital transformation in neo banking.
The teams spent months building campaigns that went beyond the classroom, under the supervision of elite professionals in the fields of advertising, digital transformation and entrepreneurship across the region.
On June 4, following jury evaluation and nationwide electronic voting, a group from the Lebanese American University (LAU) Byblos won internship opportunities at Rubicom Advertising Agency in Cairo, while the Higher Business Institute (ESA) and the University of the Holy Spirit (USEK) Kaslik both secured internships with leading local advertising partners.
