Many people think that search engines and social media sites show the same results to all users when entering the same search words, but the technical reality confirms that each user sees a completely customized version that matches his identity and digital behavior, which is known as the “filter bubble” phenomenon.
These differences are due to smart algorithms that rely on analyzing geographical location, previous search history, the type of device used, in addition to the individual’s interests and activity on the network.
While these technologies aim to provide a personalized experience and improve the quality of results to suit the user’s needs, they raise criticism about restricting individuals’ access to diverse information, confining them to a specific range of opinions and ideas that only reinforce their prior convictions.
