The newer generation … Philip Morris launches IQOS ILUMA I in Lebanon

Philip Morris Mengam Service has announced the launch of the “IQOS ILUMA I” in the Lebanese market, which is the latest generation of “IQOS” devices.

In this context, Amr Taha, general manager of the company in Lebanon, said: “We rely on science, the world leading brands, and our commercial capabilities to provide better alternatives to consumers.“ IQOS ILUMA ”was launched in Lebanon in 2023, and today we take the IQOS device to a new level. IQOS ILUMA I is the most innovative offer so far, which is the new pioneering device in our group of smoke -free systems Scientifically approved that works with heating without burning. ”
He added: “Our vision of smoke -free products is the driving force behind our continued research and development. In this context, the company provides a variety of smoke -free products, with the aim of providing convincing options for every adult smoker.” The new device will be dirty internally without combustion, to give users a cleaner and free -free experience, without the need for frequent cleaning.
On average, on average, it is issued by 95 % lower levels of harmful chemicals compared to traditional cigarettes. The device is characterized by a smart design, which includes an interactive touch screen to easily display use information, in addition to the “temporary suspension mode” feature that allows the user temporarily to stop the session for up to 8 minutes and resume it smoothly, which provides flexibility without energy waste.
The “Flexpuff” feature also allows customization of use according to individual preferences, while “Flexbattery” technology helps to prolong the battery life and reduce electronic waste. The device continues to use “TEREA” tobacco rolls, as well as in previous versions of “IQOS ILUMA”, which ensures an integrated and smooth experience for the user without the need to change the coils or adopt new systems, which enhances Ease of use and provides a smooth transition between different versions.

As for Mirchia Seravim, director of smoke -free products in the company in Egypt and the Arab East, he said: “People smoke for multiple reasons, not only for nicotine, but also for taste, sensory experience, and smoking -related rituals. For this reason, there is no one smoke -free product that can meet all the preferences of adult smokers, as there is a need for a variety of alternatives. Without combustion, it includes several types of products, and it is constantly evolving to keep pace with the changing consumer preferences, taking advantage of scientific and technological progress.