“Tawfeer International”, a subsidiary of the “Capital Partners” group and one of the leading companies in the low-cost retail sector in Lebanon, announced the official opening of the Tawfeer Max branch in Jbeil, in a new step within its expansion plan aimed at presenting a different concept of shopping based on the principle: “Buy more, pay less.”
The new store is located on the Beirut-Tripoli Highway in Jbeil, within an area extending over 2,000 square metres, and includes more than 5,500 products carefully selected to meet the needs of families, individuals, and small business owners, within a shopping experience that combines low prices and purchasing in large quantities in a practical, comfortable and accessible way to a wider segment of consumers.
The launch of Tawfeer Max comes in response to the transformations witnessed in Lebanese consumer behavior in light of economic pressures and the high cost of living, as the search for value and savings has become an essential element in daily purchasing decisions. From this standpoint, Tawfeer Max presents a new model that aims to enable the consumer to benefit from permanently low prices, instead of relying on temporary offers and seasonal campaigns.
The store adopts a tiered pricing system based on three clear and transparent price categories, without any subscription fees or special conditions. The first category provides the lowest price per item in the Lebanese market for all shoppers, while the second category provides lower prices when purchasing in larger quantities, which helps families manage their monthly budgets more effectively. As for the third category, it provides customized prices for wholesale purchases, allowing owners of small businesses, shops, restaurants, and cafes to benefit from competitive prices that were previously limited to major distribution channels.
Commenting on the opening of the new branch, Rami Bitar, CEO of Tawfeer International and Capital Partners Group, said: “Lebanon today needs real solutions that relieve pressure on the consumer, and not just new shopping destinations. From here came the concept of Tawfeer Max, which is built on a simple conviction: the more people buy, the less they should pay, not as a temporary offer, but as a fixed and fair pricing method. Our three-price strategy stems from a realistic understanding of the different needs of families and business owners, with a clear goal.” It represents protecting the purchasing power of the Lebanese consumer.”
The Jbeil branch is an extension of the Savings Max experience that was launched in the “Cascada Mall” in the Bekaa in late 2025, with the model developed to suit the specificity of the northern coast, where population density intersects with tourism and commercial activity. The new branch serves the regions of Jounieh, Jbeil, Batroun and the surrounding areas, an area that includes more than 300,000 people, in addition to more than a million visitors annually, as well as being one of the most active Lebanese regions at the level of small commercial establishments, restaurants and the hospitality sector.
The company confirmed that the price policy adopted by Tawfeer Max is not based on temporary reductions or temporary pressure on the profit margin, but rather is based on an integrated operational model that includes direct relationships with suppliers, precise management of the product assortment, and a central logistics system, in addition to adopting more efficient operational standards at the level of store management and energy consumption.
It is expected that the new branch will provide 85 direct job opportunities, with priority in employment being given to the people of Jbeil and neighboring areas, within the framework of a vision that considers creating economic and social value an essential part of the company’s role within the communities in which it operates.
The opening of Save Max in Jbeil comes as part of an expansion strategy adopted by the company to enhance its presence in various Lebanese regions, and to establish a shopping model based on low prices, smart purchasing, and making savings available to a larger number of people in a sustainable and long-term manner.
About Tawfeer
Tawfeer Store is the leading store in the low-cost retail sector in Lebanon, as it combines high quality with thoughtful prices to provide a comfortable and suitable shopping experience for everyone. With a network of 40 branches distributed in various Lebanese regions and an ambitious plan to open 500 branches by 2030, the store believes in providing daily basic products at prices that help families save up to 20% on their monthly bills. The Tawfeer store serves more than 30,000 shoppers daily, and includes a work team of more than 1,000 employees between branches, warehouses, and headquarters. It is distinguished by a wide assortment of more than 500 brands, including 30 exclusive brands and 6 its own brands, which reflects its constant commitment to quality and diversity.
In 2025, Tawfeer launched the Tawfeer Max concept, a flagship model that adopts a tiered pricing system based on purchasing in large quantities, with the aim of allowing individuals, families and small business owners alike to benefit from wholesale prices. Tawfeer Max currently includes two branches: the first in Cascada Mall in the Bekaa, and the second in Qartboun – Jbeil on the Beirut – Jbeil Highway.
Aside from the world of shopping, Tawfeer Store is keen to support the community by sponsoring local sports teams in football, basketball and futsal, to enhance its role as an active partner in the daily lives of the Lebanese.
