From Russia to Lebanon … a journey of creativity, signed by Jad Morani

In the world of trade, success may seem only related to the product, but the truth is that the product is only part of the story. Visual marketing, known as Visual Merchandising, has become a basic tool that attracts customers and turns the store into an unforgettable experience. This art combines visual creativity with commercial psychology to provide an attractive environment that encourages purchase, and transcends merely the limits of shops’ façades.
Here comes the role of the visual presentation designer, or what is known as Visual Merchandiser, which is the mastermind of every attractive store, and each offer is an interesting product in general. Attractive, aims to create an atmosphere that attracts the customer and increases sales by arranging the products and general appearance of the store.
Russia was the first cradle that embraced Marani’s passion, so he chose to study this specialization there, especially since it is not available in the Arab countries and not only is not available in Lebanon but only in European countries, to become the first to study this jurisdiction in the Arab world. From here, he explained that whoever wants to work in this field in Lebanon is not actually specialized, he goes to study the interior design at the university, or is originally working in the field of sales to be familiar with art He works under the supervision of Visual Merchandiser appointed by the store from outside the country. In this context, Morani showed a blame on the major companies in Lebanon that does not have the correct concept of visual marketing, so he employed those outside the field, indicating that he spent 3 of the most difficult years of his life in Russia to become able to all aspects of this jurisdiction. He established an independent work for him in this field and works to expand it, explaining that he works in visual marketing for a number of companies, as well as organizing various weddings and religious occasions, in addition to that he has his own handicrafts similar to hats. He pointed out that “in the process of preparing for a step that qualifies his name in the Guinness Book of Records.” So, the companies are not the only place that allows Maurani to be creative, it is it He also worked with a number of artists as he designed their accessories for the video of their songs. In a country like Lebanon, where economic and social challenges are many, creativity becomes not just a choice, but rather a necessity for survival and competition.