Big transformation .. Artificial intelligence storms the live broadcast screens

Viewers may notice on direct TV broadcasting platforms, such as Netflix, Disney Plus and Parapaont Plus, a radical change in advertising style that permeates their content, as these platforms began to introduce ads for brands that had no previous presence on traditional TV screens.

What distinguishes these new ads is how to display dynamic and interactive, just similar to what users are used to seeing on social media such as Instagram, Tek Tok, and Facebook. This step comes in the context of the TV industry seeking to restore part of the advertising revenues, which giant technology companies such as Mita and Google have acquired, which have benefited greatly from the digital s they provide to small and medium -sized companies, achieving huge profits annually. Strong alliances to compete with technology giants. Arab, ”many TV companies cooperate with each other to enhance their ability to compete with major technology companies such as Meta, Google and Amazon. This is done by building self -advertising service platforms, supported by artificial intelligence, to facilitate the attracting of traditional social media declaations, including brands that target consumers directly, in addition to applications and digital games. This technological cooperation allows the ability to provide smart and flexible solutions to advertisers, and to enable them to manage their advertising campaigns with greater efficiency, with the possibility of targeting a specific audience accurately, instead of dependence On costly and widely proliferated public ads. Artificial intelligence reduces costs and increases the effectiveness of the Internet TV (Connected TV), small and medium -sized companies can thoroughly target their fans, and achieve maximum benefit from their advertising budgets. For example, the owner of a sports store can direct his products exclusively to people interested in sports, which allows direct and effective access to the most interested category, and reduces waste in the advertising budget. The report also explained that giant media companies such as Komca, in cooperation with television broadcasting companies such as Roku, the development of artificial intelligence tools and self -service platforms that help advertisers to achieve their goals more Accuracy. This summer, the British Channel 4 presented a platform supported by gym, can reduce the cost of 30 seconds production by up to 90%, which enhances the possibility of entering small and medium companies. Low, when displayed on television broadcasting screens. Roku also uses the services of the emerging Spacebook in the field of artificial intelligence to convert social media content, such as Tiktok videos, into commercial ads that can be shown on the platform easily. In this context, James Boro, Vice President of Products and Engineering Department at Universal Ads, is the XCast digital sales platform, that advertising sellers seek to Reducing costs by providing their services supported by artificial intelligence for free to advertisers, stressing that the universal ads will launch within days a helping video generation using artificial intelligence. Traditional television s are declining media blocs and direct broadcasting platforms to face the continuous decline in traditional television ads sales by adopting the social media method, supported by intelligence tools Artificial. According to the Emarketer Research, spending on “broadcasting and cable” ads will decrease 15.5% this year to $ 49.94 billion, while spending will grow on “connected television” ads by 13.2% to $ 31.91 billion. Emarketer estimates that spending on “connected television” ads will exceed spending on traditional television by 2028, indicating a radical shift in the advertising market. The television has become affordable for the media and the expert in advertising and digital media Philip Abu Zaid, the current transformation is similar to what happened a decade ago when the digital platforms dominated the advertising market, Newspapers and magazines removed their traditional throne. He explained that the transformation provides great advantages for young and medium advertisers, who could not have previously purchased expensive television broadcasting times. Now they can direct their campaigns accurately and with specific budgets for a target audience, which opens the way for emerging companies and medium stores to enter the TV advertising market with greater efficiency. He added Abu Zaid that the Internet -connected TV has accurate data on viewing habits and user behavior, which represents a new marketing wealth that was not available for traditional ads, and enhances the chances of successful advertising campaigns and makes the return on Investment is more clear and capable. This integration between the power of traditional television and the elasticity of digital advertising can redistribute the force between media companies and giant technology, and creates a more diverse and innovative advertising market. The challenges and loss of distinction are their part, the expert in digital and traditional marketing Ghada Kamoun says that the success of the television in restoring advertising revenues does not depend on the mere imitation of the methods of digital advertising. It is true that the use of artificial intelligence reduces costs and accelerates the production of ads, but it may lead to the abundance of similar and refined content, which reduces the quality of advertising campaigns and makes them closer to a “digital noise” that does not leave a tangible impact on the audience. And Facebook, and the psychological aspect of the viewer plays a big role, especially when pushing a monthly subscription for a platform like Netflix or Disney Plus, as he may feel annoyed if cheap ads are imposed. Consequently, the challenge in achieving the balance between the generation of additional revenues and maintaining a distinctive viewing experience remains. Kamoun also confirms that targeting viewers based on accurate data on their interests and behaviors may raise widespread controversy over data protection, the audience is accustomed to “intrusion” of social media ads, but seeing this style infiltrates to the TV, which was known as a protected area of ​​this type of monitoring, may cause negative reactions if not Things are managed transparently, which may affect viewers’ confidence in the same platforms.
Soon, users of direct broadcasting platforms such as Netflix, Disney Plus and Parapaont Plus will start watching innovative ads similar to the style of social media, with artificial intelligence to target viewers accurately. TV companies, in cooperation with equipment of devices such as Rocco, seek to build advertising service supported by artificial intelligence, to increase revenues and attract small companies The medium, which prefers the directed digital instead of traditional methods expensive. Estimates indicate that spending on traditional TV s in the United States will decrease by 15.5% this year, while spending will grow on TV s by 13.2% to about 31.91 billion dollars. Media experts hope that this transformation can enable TV to compete with technology giants, while providing a smart and measurable advertising experience, but the challenge lies in maintaining the quality of the content and the lack of loss of viewers.
(Sky News Economy)