Social media network This step aims to enhance transparency and credibility among followers, so that they can distinguish between personal recommendations and paid ads, while adhering to the laws that require mentioning ads on social media.
As TechCrunch reported, similar labels have been in place for years on other platforms like Instagram, after the US Federal Trade Commission warned influencers in 2017 to “clearly and clearly disclose” whether a post is sponsored by an advertiser or otherwise supported by the advertising company.
Last year, Instagram expanded its advertising partnerships to allow content creators to get paid for written testimonials they share as comments on brand social media posts.
On the X platform, there was no built-in way to tag posts, forcing users to use hashtags like “paid partnership” and “ad.”
Content creators on the
This label can be added later if content creators forget to activate it when publishing. According to Nikitia Beer, Head of Product at X, this feature gives content creators transparency with their followers, while helping them comply with federal regulations.
She added: “Today we announce the addition of paid partnership classifications to posts. The core value of X is to provide an honest vision that reflects the reality of humanity. While we seek to encourage people to build their businesses on the
X has made other changes focusing on the authenticity of content on its platform. Last week, it announced that its API can only be used for automated responses if the original creator tags or quotes the responding user.
This change aims to limit the impact of AI-generated spam on
