The launch of the “HORECA Lebanon” exhibition in its 30th edition with the participation of 400 exhibitors and 2,500 brands.

The activities of the 30th edition of the Horeca Lebanon exhibition kicked off at Seaside Arena, with the participation of more than 400 exhibitors representing 2,500 brands, on a total area estimated at 13,000 square meters distributed over three main halls.

Hospitality Services is organizing the exhibition over four days, with expectations of attracting about 24,000 specialized visitors from the hospitality, food services, design, production, and distribution sectors.

The opening ceremony witnessed the announcement by the co-founder and CEO of the company, Jumana Damous Salama, of the launch of the “Nihad Damous Award for Excellence,” noting that the exhibition has developed since its launch in 1994 to become a pivotal platform for business, learning, and building partnerships, and its success has extended from the Lebanese market to several Arab markets.

In the same context, Minister of Tourism Laura Lahoud confirmed that “Horeca” has become an essential reference for extrapolating the reality of the hospitality sector and its needs, calling on the state to establish safety features and adopt administrative policies that guarantee the protection of investment. For his part, Minister of Agriculture Nizar Hani pointed to the existing complementarity between the advancement of the tourism sector and the productive sectors and achieving general stability.

The program of the current session is full of hosting 25 regional buyers with the aim of exploring products and building partnerships with Lebanese entities, in addition to allocating a platform to connect hospitality institutions and job seekers. The exhibition also includes dialogue sessions in which more than 100 speakers participate, and competitive competitions in which more than 200 competitors participate under the supervision of international arbitration committees.

The “HORECA Innovations” section showcases more than 25 national products in the food, beverage, equipment, and services sectors, while this edition witnesses for the first time the launch of specialized spaces that combine ceramic arts, furniture design, and photography related to the art of cooking.