October 1, 2026
Meta has launched a new smart assistant within the “Edits” application on the “Instagram” platform, specifically designed to help content creators analyze the performance of their posts and develop ideas tailored to their audience, going beyond providing general suggestions.
The new assistant relies in its work on analyzing the actual data of the content creator’s account, which includes the numbers of views, followers, likes, shares, and viewer retention rates, in addition to comments and popular trends on the platform, with the aim of monitoring patterns affecting the performance of the content.
The system allows users to ask direct questions to find out the reasons why a particular clip is superior to others, or to determine the type of content that is most interactive during a specific period of time. The assistant also suggests ideas for videos, opening titles, and text, based on the account’s history and followers’ interests.
The features of the new tool include suggesting popular audio clips that are compatible with the nature of the content, and helping users choose the most appropriate ideas for their audience. In this context, Meta emphasized that the role of the tool is limited to analysis and presenting suggestions, while freedom and creative decision-making remain in the hands of the content creator alone.
Meta has already begun offering this feature to users of the Edits application in the United States, in preparation for expanding the scope of providing artificial intelligence tools for content creators across its various platforms.
