Google announced the availability of a new interactive button for publishers under the name: “Preferred Sources”It allows readers to choose the sites they prefer as reliable sources, so that their news and content will be more visible through services Google Search, Discover, and Google News.
Google said that publishers will be able to add the button to their sites, so that readers can select the site as their preferred source, in a move that comes in light of the decline in traffic to news sites as a result of the spread of search tools supported by artificial intelligence.
Google launched the “Favorite Sources” feature last May as part of its artificial intelligence search experiments, including AI Mode and AI OverviewsThe feature was previously available under the “Most Important News” section.
The company explained that the goal of the feature is to facilitate users’ access to links and content issued by sites they know and trust, noting that more than 345 thousand unique sources It has been chosen by users around the world since the feature was launched.
According to Google, choosing a site as a preferred source can help increase visits to it, as previous studies have shown that users become about twice as likely to click on a preferred source when it is available.
In another step, Google announced that users will soon be able to customize a feed Discover They apply it using commands written in natural language, by specifying the topics they want to see more or less of, allowing the proposed content to be modified in real time.
Android device users will also be able to customize daily audio summaries in an app google news.
