The latest leaked information indicates that Apple may name its first foldable smartphone “iPhone Ultra,” which may upset the balance of competition in the luxury foldable phone market.
These signals came from a source on the Weibo platform known as @DigitalChatStation, who confirmed that Apple may use the name “Ultra” for its upcoming phone, knowing that this name has not been officially announced yet.
These leaks sparked widespread controversy among Chinese phone manufacturers, which have already begun to think about using the “Ultra” brand for their foldable devices, as unofficial suggested names such as “Huawei Pura Ultra 2” and “Xiaomi MIX Fold Ultra” appeared on the Internet, according to what the “gizmochina” website reported.
Apple is expected to launch its foldable phone in the second half of 2026, amid great anticipation not only for the technical specifications, but also for the software and durability of the device.
If the name “Ultra” is adopted, this means that the phone will have a special place within the “Apple” phone group, in terms of capabilities and price.
Current trends indicate that foldable phones are moving more towards the luxury market, and that the “Ultra” designation may become the standard by which high performance in this category of devices is measured.
