Apple and TikTok announced a new strategic partnership aimed at better integrating the Apple Music service into the well-known short video platform. This will be done by introducing two new features that allow users to interact with music more easily.
The first feature allows TikTok users to add songs and audio clips they find while watching videos directly to their Apple Music library with one click. This eliminates the need to manually search for songs in other applications. As for the second feature, it enables users to share favorite music clips and playlists from Apple Music directly via TikTok Stories or posts, with direct links to listen.
Through this partnership, Apple aims to increase the number of subscribers to its music service by taking advantage of the great popularity and effectiveness of discovering music on TikTok. On the other hand, the Chinese platform seeks to improve the experience of content creators by providing legal and simple tools for sharing high-quality music, which strengthens its position as an important tool in determining global music trends (Trends).
The two companies have already begun gradually launching these new features to iPhone users in a number of countries around the world, and it is expected that the update will be made available to all users in the coming weeks. This comes as part of the two companies’ efforts to bridge the distance between social media platforms and live music streaming services.
