Samsung Electronics officially announced that it will host its annual Galaxy Unpacked 2026 conference in San Francisco, USA, on February 25, 2026. During this event, the company will unveil its latest innovations in the world of smartphones, in addition to artificial intelligence technologies and peripheral devices.
The event, which carries the slogan “The next smartphone powered by artificial intelligence that makes your life easier,” will be broadcast live online through Samsung’s official website and YouTube channel, at exactly ten o’clock in the morning Pacific time, and six o’clock in the evening GMT.
It is expected that this event will constitute the official platform for the unveiling of the “Galaxy S26” series of phones, which includes three main models: S26, S26+, and S26 Ultra.
The company emphasized that these devices have been specially designed to simplify everyday interactions and seamlessly integrate Galaxy AI capabilities from the first moment the phone is turned on, reflecting Samsung’s increasing focus on artificial intelligence as an essential part of the user experience.
Expectations also indicate that Samsung will focus on making internal upgrades to the phones rather than making radical changes in the design, focusing on improvements in performance, battery life, and camera capabilities, in addition to integrating more advanced artificial intelligence features into the new operating system.
One notable aspect of Samsung’s invites and official announcements is the emphasis that Galaxy AI will be the centerpiece of the offering, and not just a secondary addition.
Reports expect Samsung to reveal more integrated smart features that adapt to user behavior and facilitate daily tasks, such as customizing settings and providing smart suggestions.
The technology giant has invited users to pre-register for the event via its website to receive exclusive updates and additional features before the official launch.
In addition to the phones, Samsung is expected to announce during the event the new generation of “Galaxy Buds 4” headphones, in addition to improved versions of accessories, with technical improvements to design and performance. Sources also indicated that Samsung will reveal details of pre-booking and benefits available to buyers, such as a $30 purchase credit, old device exchange offers, and other incentives that vary depending on the country.
According to many predictions and analyses, the Galaxy S26 series is likely to reach the markets in early March of 2026, a few weeks after it was revealed at the Unpacked event, and March 11 may be the closest date to the official launch in some countries.
