In a strong start that has rearranged the competition scene in the consumer artificial intelligence market, the number of downloads of the “Muse” application, affiliated with “Meta”, exceeded its counterpart, “ChatGPT” during the same time period of its launch on smartphones.
Meta launched its new application on September 8, 2026 in the United States and Canada markets via the iOS and Android operating systems. According to estimates by Apptopia, a company specializing in application data, “Muse” recorded a total of 2.8 million downloads during the first 12 days of its launch.
To make an accurate comparison with the launch of “GPT Chat,” Uptopia’s data limited the measurement to iPhone downloads within the American and Canadian markets. “Muse” achieved 1.8 million downloads within this sample, outperforming “GBT Chat,” which recorded 1.3 million downloads within the first 12 days of launching its mobile application.
Muse is not positioned as a traditional chatbot, but rather is designed to act as a digital agent capable of performing real-world tasks on behalf of users, including sending emails, booking trips, completing forms, as well as completing multi-step transactions such as purchasing products or selling cars.
This breakthrough reflects a fundamental shift in user interests, from relying on robots to answer questions to using digital agents to carry out tasks. In the new wave of artificial intelligence, Meta is betting on users moving from the inquiry stage to the stage of giving directions to the assistant to deal with sites and services to complete them.
“Meta” offers a free basic version of the “Muse” application, in addition to two paid packages worth $20 and $100 per month, aimed at users whose work requires higher usage rates.
For its part, analysts at JPMorgan attributed this early superiority to the ease of user experience, the availability of the free version, in addition to the vast distribution network of the “Meta” platforms and their superior ability to market their products. Analysts also pointed out that the application’s ability to perform multiple tasks with limited user intervention was a major factor attracting public interest.
