Simple everyday digital activities, from checking the weather to browsing social media, have turned into constant tracking to collect data and analyze human behavior. Every click or search contributes to an accurate “digital fingerprint,” which enables platforms to target the user with targeted ads that appear as if they are “reading his mind.”
The data collected is not limited to basic personal information, but extends to include technical details of the device, Internet Protocol (IP) address, geographical location, as well as browsing pattern and timing. This dispersed data gains high economic value once it is linked and analyzed through automated algorithms, which allow a comprehensive picture of the user’s interests and habits to be formed.
In light of the broad powers imposed by some applications once the terms of use are accepted, the importance of managing privacy settings and limiting the digital footprint is highlighted. This is done by restricting unnecessary permissions to access the location and camera, and deleting redundant applications, to ensure better protection of personal data.
