– Weak sales: “Mini” phones did not achieve the expected sales numbers or popular demand in global markets, as the majority of users preferred phones with large screens.
– Battery life and performance: The small size of the phone imposed clear restrictions on the battery space and its energy storage capacity, making it smaller in size and less durable compared to the standard or large versions.
– Multimedia experience: The attractiveness of small phones has declined in the face of users’ increasing desire for more immersive viewing experiences for videos and games, which require wider screens.
The company’s strategy changed: Apple moved to modify its lineup of phones and focus on alternative large and medium sizes, such as the “Plus” category, and later moved towards new slim designs, considering that the other categories better meet the needs of the current market.
